Tips and Tricks
5 Steps to Prevent Computer Viruses6/18/2008 |
| 1. Use an Internet firewall (Note: Windows XP with SP2 has a firewall already built-in and turned on by default). 2. Visit Microsoft Update and turn on automatic updating. Note: If you've installed Office 2003 or Office XP, Automatic Updates will also update your Office programs. If you have an earlier version of Office, use Office Update. 3. Subscribe to industry standard antivirus software, such as Windows Live OneCare or AVG and keep it current. For help with these programs give us a call! 4. Never open an e-mail attachment from someone you don't know. 5. Avoid opening an e-mail attachment from someone you know, unless you know exactly what the attachment is. The sender may be unaware that it contains a virus. |
5 tips for promoting a Web site6/6/2008 |
| Rule no. 1: Choose and use keywords carefully. It is estimated that 90% of Web site traffic comes from search engine searches. Thus when a user types in a phrase or some words that match keywords or key phrases found in your site's content, they will find you. So never underestimate the importance of choosing the right keywords. How do you know which keywords to use? It can be tricky. I used an online tool to test a phrase that I thought was a killer keyword and guess what? The number of people who searched the term was almost nil. The best way is find the right keywords is to use a keyword tool that helps you choose and analyze the right words and phrases to drive the right people to your site. Simply contact Lou Caccamo - lcaccamo@aresolutions.com and he will work with you to test the keywords you are interested in. Once you have settled upon your keywords, then you have to intersperse them properly throughout your site, including At the top of your homepage In your meta and title tags In your content, and As links Rule no. 2: Get linked up. Want to get a higher ranking in a search engine results page? Get other sites to link to your Web site. Search engine "spiders" that analyze Web sites actually rank sites with incoming links higher. Links from popular sites, such as MSN, are rated even better. One way to get links to your site is to make sure the major search engines know about your site. Other ways to get good links include: Submitting your site to industry groups and getting them to link to you Having relevant trade associations link to you Finding complementary business sites and getting them to link to you (This may require reciprocal linking.) Paying to have good sites link to you when necessary. For example, a Yahoo Directory business listing is a valuable link, but it also costs $300 a year. It is probably worth it though. Rule no. 3: Buy ads. All of the linking and keywording in the world doesn't mean that you will get a top search-engine ranking. One of the smartest uses of your marketing dollar is to buy keyword-driven search engine ads. The best part: You don't pay for the ad until someone clicks on it. (As with the Keyword Generation Tool above, the Lou Caccamo can help you choose and buy the right search terms and ads.) Rule no. 4: Capture visitor e-mail addresses. Your best prospects are those people who come to your site. By capturing their name and e-mail addresses you begin to build a list that you can use to send them special offers, promotions, notices of sales and so on. You can capture those addresses by inducing visitors to give it to you by having them register at your Web site (i.e., give you their name and e-mail) to enable them to: Sign up for your free newsletter Participate in your free poll Post in the forum Read the rest of the article, and so on Rule no. 5: Don't forget your off-line tricks. Use public relations to get a story written about your Web site. Mention the site address (URL) in all of your advertising. Make it part of all correspondence. Put it on your signs and business cards. Have a contest to promote the site. Finally, remember that all of the tricks in the world will be worthless if, when people finally come to your site, they find it amateurish, not useful or hard to navigate or read. So put your best foot forward. And that is why we wrote our eUpdates on sprucing up your website. |
Thinking about a new Notebook Computer?5/23/2008 |
| Dell Latitude 830 Vista Business operating system Intel® Core™ 2 Duo T7250 (2.00GHz) 2M L2 Cache, 800MHz Dual Core 2 GB memory or more 80 GB Hard Disk or more DVD CDRW Drive |
Are You Leaving AOL?5/21/2008 |
| I’m planning on leaving AOL and getting a new E-mail account . How do I let people know about my new e-mail address if I switch? A: E-mail everybody. Put one name in the To: Field, then about 20 in the BCC field. Use several e-mails to reach all your contacts. That will avoid setting off spam alerts at Verizon, Comcast, AOL, and the ISPs your contacts use. You have to put the “remove this address” into the address because you will also be responding to spammers. Keep your old AOL service for a couple of months after you sign up with your new service. Send out an e-mail like the following: "Hi, my new address is cjones@comcast.net. Please, enter my new address in your contact list, and delete my old address from your list." |